Two Real-World Stories of Strategic Impact

We helped two leading organizations go beyond storytelling—by mapping who influences, what resonates, and where the real opportunities lie.

Case Study 1 – Helping WWF & GlobeScan Navigate Influence in the Global Water Narrative

Overview

WWF and GlobeScan wanted to understand how people talk about water—and how to make those conversations more connected, inclusive, and impactful. As part of their Water Agenda, they were especially interested in how different groups frame key topics like pollution, climate, nature, and collaboration.

We began with a discovery conversation to learn what success would look like for them: identifying which people and organizations are most influential, where conversations are getting stuck in silos, and how to engage the right actors based on their roles in the network.

To explore this, we analyzed Twitter and LinkedIn data during two major global events—the UN 2023 Water Conference and World Water Week—as a snapshot of how the water community connects, shares, and influences each other.

Instead of just asking what's being said, we looked at who is saying it, who is listening, and how information moves. We identified key connection points across sectors and created simple personas to show how different people and organizations help bridge gaps, build trust, and support collective action

Challenge

Understand who’s shaping global water conversations—and how to reach them more effectively.

Our Approach

We analyzed Twitter and LinkedIn activity during two major water events—the UN 2023 Water Conference and World Water Week—to understand how conversations were shaped and who was driving them. Using network analysis and keyword mapping, we uncovered both the connections and the content that matter most.

Sentiment overlays and cluster analysis

Key Insights

Certain individuals and organizations play a unique role in connecting otherwise siloed groups
Business voices were less engaged compared to nonprofits and policy actors
Topics like water quality and pollution were underrepresented, even though they’re publicly important
Many conversations stayed within tight circles—we highlighted how to move beyond those echo chambers

Outcomes

Understand which voices to lift up to reach new audiences
Identify missed opportunities to connect with the business sector
Create smarter strategies for campaigns around water issues

We created simple personas that describe how different actors influence conversations—like connectors, messengers, and bridge-builders. These helped WWF and GlobeScan see not just who to engage, but why and how based on their position in the network. Our findings helped WWF and GlobeScan:

Deliverables

Narrative Intelligence Report - A strategic deep dive into who’s shaping the water conversation—with maps, role profiles, and cross-sector themes
Executive Storyboard Deck - A visual walkthrough of key network findings and recommendations, designed for leadership and partners
Action Briefs for Campaign Teams - Targeted insights and messaging prompts to help engage the right actors—at the right time, with the right message

Instead of just asking what's being said, we looked at who is saying it, who is listening, and how information moves.

Case Study 2 – Helping Vitamin Angels Find the Right Partners to Support Moms and Babies

Overview

Vitamin Angels is a nonprofit that helps moms-to-be, moms, and young children get the vitamins and nutrients they need to grow up healthy. They already work with strong partners in the health space—but they wanted to identify new companies, across sectors, who could join their mission.

To do that, they asked us to help them figure out: Which companies care about maternal and child health? Who has the most influence? And who might be open to a partnership?

We used network and sentiment analysis to look at over 1,200 companies and how they’re connected. We also looked at how companies talk about their values—like health, equity, and social impact—so Vitamin Angels could focus on the ones that share their goals. The result: clear, focused next steps to help them grow their network and reach more families.

Challenge

Vitamin Angels wanted to find new corporate partners across sectors. They were interested in learning:

Which companies are most connected and influential?
Which ones align with their mission and values?
How to prioritize outreach efforts to make the biggest impact?

Our Approach

We built a network map using public data to see how companies are connected—and where Vitamin Angels could plug in. We also used sentiment analysis to see how companies talk about their social impact, especially around health, equity, and families.Sentiment overlays and cluster analysis

Key Insights

Some well-known companies were already in strong positions to help because they were connected to many others, had strong reputations, or played important bridging roles.
A few companies outside the typical health space—like in tech or entertainment—turned out to be surprising but valuable connections.
Many companies used positive, values-driven language (like “trust,” “care,” and “impact”), showing a shared mindset that Vitamin Angels could build on.

Outcomes

A list of 30 high-potential partners with suggested points of contact
Detailed action plans showing each company’s network role, influence, and alignment with Vitamin Angels’ mission
Clear next steps on how to engage each one, with messaging tips based on what those companies care about

Deliverables

Partnership Strategy Playbook - A visual guide to network insights, values alignment, and collaboration pathways—designed to inform growth strategy
Executive Briefing Deck - A ready-to-share presentation for internal alignment, board updates, or partnership planning
Target Partner Profiles - Thirty high-potential company snapshots, complete with visuals, network roles, shared values, and custom outreach tips

“Every campaign has a heartbeat. We help organizations hear it—and amplify it.”